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RSM Richter Website Project Spotlight

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Richter Usher & Vineberg is one of Canada's largest independent accounting, business advisory and consulting firms. With offices in Calgary, Montreal and Toronto, Richter serves clients throughout the world.

In May of 2004, Richter, Usher & Vineberg joined RSM International to become RSM Richter. With the new company name, came a new image for all media and a chance to overhaul the company’s global message.

RSM Richter  HomepagePerform Marketing was contracted to rebuild the Richter website using the RSM guidelines. The rebuild gave RSM Richter an opportunity to start with a clean slate. To optimize the site performance, Perform Marketing implemented a dynamic infrastructure using Microsoft .NET and MySQL technology. This platform increases the ease of data connections, reducing or removing the lag between content request and display. The end result is faster page displays and more efficient use of data connections reducing server resources.

RSM Richter Text SizerTo ensure that more users can access the information, the site was developed in both French and English. The transition between the two languages is seamless, allowing users to jump from each page to the associated page in the other language.

With users of all ages and ability visiting the site, RSM Richter opted for Perform Marketing's accessible text sizer feature, which automatically resizes the font size of the site text to ensure it is readable.

Afterlight Content Management SystemTo complete the project, Perform Marketing installed our Afterlight Content Management System, allowing RSM Richter to manage the site content. The Afterlight solution enables RSM Richter employees to author site content live 24/7. Through an administrator, users may be assigned privileges to various sections of the site so that the different departments within the firm may manage their own content. Each modification is then sent for approval and translation to ensure that the French and English content is synchronized.

With a new look, added features like Flash animated banners and accessible text sizer, integrated with a new data-driven infrastructure, the new RSM Richter website is a great introduction to the new company image.

View the Site!

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